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Uncategorized

12 Jul

Posted at 13:35h in Uncategorized

The Mission of MASB is to “Establish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision makers and users of performance and financial information.” Establishing the Marketing Accountability Standards Board (MASB) was recommended by The Boardroom Project body after a three-year study of current practices, needs, and marketing accountability initiatives underway across the marketing industry. The study concluded that while marketing was not ignoring issues surrounding metrics and accountability, practices and initiatives underway were narrow in focus, lacking integration and generally not tied to financial performance...

06 Jul

Posted at 16:40h in Uncategorized

"For the more pedestrian MOOCs (Massive Open Online Courses), the simple podium lecture captured and released, the difference between a real college course and a MOOC is like the difference between playing golf and watching golf. Both can be exciting and enjoyable. Both can be boring and frustrating. But they are not the same thing." Recently, the University of Virginia was thrown into civilized upheaval over the dismissal of their President, Teresa Sullivan. One of the reasons cited for her dismissal was failure to move quickly enough into MOOC. UVa professor Siva Vaidhyanathan explores this topic further in this...

04 May

Posted at 12:04h in Uncategorized

From David Brooks' article in today's NYTimes: "In a blended online world, a local professor could select not only the reading material, but do so from an array of different lecturers, who would provide different perspectives from around the world. The local professor would do more tutoring and conversing and less lecturing." We are still discovering how on-line education changes the student's learning experience. But we should also consider how the role of the professor may need to adjust in this blended world. ...

11 Apr

Posted at 11:13h in Uncategorized

"Companies say they need flexible thinkers with innovative ideas and a broad knowledge base derived from exposure to multiple disciplines. And while most recruiters don't outright avoid business majors, companies in consulting, technology and even finance say they're looking for candidates with a broader academic background." A long-standing debate regarding the most popular major on college campuses today. What's your opinion? Wealth or Waste? Rethinking the Value of a Business Major...

05 Apr

Posted at 10:21h in Uncategorized

"Bezos is its billionaire enforcer, the guardian of what he calls the “culture of metrics” that tries to give [the customer] a loud, clear voice. Amazon tracks its performance against about 500 measurable goals. Nearly 80% relate to customer objectives. " Read the full article at Forbes, here. Inside Amazon's Idea Machine: How Bezos Decodes The Customer...

05 Jul

Posted at 09:26h in Uncategorized

From today's Washington Post Value Added: Quantifying the intangible amounts to profits by Thomas Heath. "Saaty realized right then that there must be a business in answering such questions for companies if a firm with the smarts and expertise of Intel sometimes lacked enough information to make the most informed decisions." This article is a great conversation starter about understanding how tools such as Conjoint Analysis can help managers make better informed decisions. It isn't about replacing business judgement, but about enhancing it....

19 Feb

Posted at 17:16h in Uncategorized

I found this recent article in the NYTimes enlightening in a "back to the future" way. It discusses several studies on how retrieval testing seems to be a better approach for cementing knowledge in students. "The struggle helps you learn, but it makes you feel like you’re not learning,” said Nate Kornell, a psychologist at Williams College. “You feel like: ‘I don’t know it that well. This is hard and I’m having trouble coming up with this information.’ By contrast, he said, when rereading texts and possibly even drawing diagrams, “you say: ‘Oh, this is easier. I read this already.’...