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COMPANION PRODUCTS

Looking for a book, cases, or simulations to supplement the marketing topics covered in the MBTN curriculum? We’ve got you covered! We’d like to encourage you to use some of these fabulous resources authored by faculty at Darden, Wharton, University of Michigan, Ivey, and others. If you adopt (or have already adopted) one of the companion products below, we’ll discount MBTN multi-module bundles. Please scroll down for a description of these companion products and the MBTN discounts available. When you adopt MBTN, just let us know you’re using one of these products in the same class and we’ll gladly offer your students or institution the special companion discount.

Product Description MBTN Discount
Marketing Metrics 2nd Edition by Paul Farris, Neil Bendle, Phil Pfeifer and David Reibstein.

Today’s best marketers recognize the central importance of metrics, measurement, and accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In 50 Metrics Every Marketer Must Know, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You’ll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. This book is the fastest, easiest way to gain that fluency and stand out from the crowd in an ever more challenging environment.

Marketing Metrics was recently named Marketing Book of the Year by “Business and Strategy”.

$5 off Unlimited Module Adoption
($19.95 with adoption of Marketing Metrics 2e)
Cutting Edge Marketing Analytics by Rajkumar Venkatesan, Paul Farris, and Ronald Wilcox.

This is today’s most practical guide to modern marketing analytics. This book is ideal for all marketing professionals specializing in marketing analytics and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. Through cutting-edge case studies, you’ll learn how to connect marketing inputs to customer behavior, use predictive models to develop what-if scenarios, and effectively apply analytics to strategy and decision-making.

$5 off Unlimited Module Adoption

($19.95 with adoption of Cutting Edge Marketing Analytics)

Capon’s Marketing Framework 3e by Noel Capon

Capon’s Marketing Framework (CMF) is designed to teach students how to develop market strategy and manage the marketing process. CMF focuses on what the prospective manager needs to know – how to choose the better or worse courses of action for marketers and their organizations.

The integrated MBTN modules provides students with the opportunity to apply many of the concepts covered in CMF in an easy-to-use format of tutorials plus on-line problem sets.

$5 off the 13 modules that are integrated with CMF
($19.95 with adoption of CMF 3e)
Cases from Darden Business Publishing

Award-winning cases and technical notes written by many of the same authors as the MBTN modules. All cases come with complimentary teaching notes and many have additional Excel files for in-depth data analysis. Faculty may review the cases with an evaluation MBTN ID. Here are two sample configurations:

>>Marketing Research Modules and Cases Bundle
>>Statistics Modules and Cases Bundle

Prices listed are per student for electronic download when bundled with MBTN and used in an undergraduate or graduate degree granting institution. Minimum enrollment of 20 students per class.

Number of Cases Price (Per Student)
1-2 $3.95 
3-4 $2.95*
5-9 $2.50*
10+ $1.99*
$5 off Unlimited Module Adoption
($19.95 with adoption 3 or more Darden cases) plus discounts on cases as shown in table at left.

Alternatively, see discounted bundle options using links at left.

Marketing Principles Simulations by Interpretive Simulations

Today’s students need to understand complex problems, experience working in diverse teams, and ultimately make decisions in the face of many competing options. Simulations provide valuable practice in a highly engaging environment.

MarketShare is an intermediate level marketing principles simulation where students learn to create, communicate and deliver value to customers.

NewShoes covers basic marketing concepts of price, product, promotion and place in a context that students can easily grasp – the athletic shoe market.

Suggested Modules: Calculating Margins, Breakeven Analysis, Profit Dynamics, Market Share Metrics 1, CLV 1, Advertising Metrics

$3 off Marketing Principles Bundle

($9.95 with adoption of either MarketShare or NewShoes)

Advanced Marketing Simulations by Interpretive Simulations

Today’s students need to understand complex problems, experience working in diverse teams, and ultimately make decisions in the face of many competing options. Simulations provide valuable practice in a highly engaging environment.

PharmaSim is designed for Marketing and Brand Management classes and is based on the packaged goods industry. PharmaSim drives home the 4Ps of marketing. This simulation covers segmentation and position, resource allocation across brands, integrated marketing communications, and multiple channels with intermediaries. Students learn how to motivate consumers and channel partners, measuring their progress through marketing research.

StratSimMarketing is competitive marketing strategy simulation based on the automobile industry and is designed for use in MBA, Executive Development, or advanced undergraduate courses. Students must manage short- and long-term objectives by making integrated marketing decisions that also impact other functional areas of the business, such as operations and finance.

CountryManager provides a rich, realistic environment to explore market entry for classes in International Marketing. Latin America and Asia Scenarios.

Suggested Modules (choose up to 10): Calculating Margins, Breakeven Analysis, Profit Dynamics, Market Share Metrics 1 and 2, Customer Lifetime Value 1 and 2, New Product Forecasting, Cannibalization, Distribution, Perceptual Mapping, Conjoint Analysis, Financial Metrics 1, Marketing Variance Analysis

$5 off 10 Module Bundle

($14.95 with adoption of any of Interpretive’s advanced marketing simulations)

Introduction to Business and Retailing Simulations by Interpretive Simulations

Today’s students need to understand complex problems, experience working in diverse teams, and ultimately make decisions in the face of many competing options. Simulations provide valuable practice in a highly engaging environment.

BizCafe provides students an opportunity to learn the fundamentals of business as they encounter the real world problems of managing personnel, marketing a product / service, and managing cash flow in the easy-to-understand context of a local coffee shop.

Entrepreneur allows students to learn about basic management issues, operations, marketing, and finance in the context of a retail clothing store.

Suggested Modules: Balance Sheet, Income Statement, Calculating Margins, Breakeven Analysis, Profit Dynamics, Financial Metrics 1

$5 off 6 Module Bundle

($9.95 with adoption of either BizCafe or Entrepreneur)

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