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Paul FarrisPaul Farris: Primary Author and Co-Founder, MBTN
Paul W. Farris is the Landmark Communications Professor of Business at the University of Virginia’s Darden Graduate School of Business Administration and holds a doctorate from Harvard. Professor Farris’ current research is focused on building coherent systems for integrating financial and marketing metrics and is co-author of Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. The first edition of the book was selected by Strategy + Business as “2006 Marketing Book of the Year.”

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Stu JamesStu James: President and Co-Founder, MBTN
In addition to his work at MBTN, Stu is also the Founder of Interpretive Simulations, one of the leading publishers and developers of business simulations worldwide. Interpretive’s simulations are an integral part of the curriculum at many of the world’s top business schools in the areas of marketing, strategy, management, and international business. Stu is also a visiting lecturer at several business schools including Darden (Virginia) and Ross (Michigan).

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YounesYounes Benjelloun: Co Founder, Manager Par les Chiffres
Younes has a track record spanning 13 years in both marketing and sales within multinational corporations such as The Kellogg Company and SONY PlayStation. Younes is passionate about teaching and helping others develop new skills and currently serves as a visiting professor at many French and Moroccan Business Schools. The topics of courses he leads include: Trade Marketing, Negotiation, Sales, and Entrepreneurship. He now brings this wealth of experience to the MBTN team by founding its French version –, and contributing to its development.

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