PRODUCT and PRICING

Learn and Experience Business Metrics

Management by the Numbers (MBTN) allows students and business practitioners to master fundamental business metrics in a self-paced, on-line learning environment. MBTN users review tutorials and practice calculating solutions until they have mastered the math underlying key business concepts and relationships.

Click here for a clickable list of MBTN modules that provides an overview of each module and a sample question or click on a link below to view brochures by topic.

>>All Modules Overview
>>Marketing (All)
>>Finance and Accounting
>>Entrepreneurship
>>Human Resources
>>Strategy
>>Operations and Statistics
>>Introduction to Business
>>Marketing Principles
>>Pricing
>>Marketing Research
>>Sales Force Management

>>Marketing Metrics Certification
>>Pre-Matriculation
>>Technical Note for Faculty

Modules Selected	Academic Price (per semester)	Group Corporate Price (per year)
1-3	$9.95	$19.95
4-6	$14.95	$29.95
7-10	$19.95	$39.95
Unlimited	$29.95	$59.95

MBTN Modules

Click each module below for more information.

Advertising Metrics	Financial Metrics 1	Inventory Management 4	Percentages
Breakeven Analysis	Financial Metrics 2	Margins 1: Introduction	Perceptual Mapping
Cannibalization	Game Theory 1	Margins 2: Channels*	Pricing 1: Linear Demand
Conjoint Analysis	Growth Rates	Market Share Metrics 1	Pricing 2: Constant Elasticity
Customer Lifetime Value 1	HR Metrics 1	Market Share Metrics 2	Profit Dynamics
Customer Lifetime Value 2	HR Metrics 2	Marketing Experiments 1	Promotion Profitability
Distribution Measures	HR Metrics 3	Marketing Experiments 2	Sales Force Management 1
Financial Statements 1: Introduction	HR Metrics 4	Marketing ROI	Sales Force Management 2
Financial Statements 2: Balance Sheet	HR Metrics 5	Marketing Variance Analysis	Statistics 1: Introduction
Financial Statements 3: Income Statement	Inventory Management 1	New Product Forecasting	Statistics 2: Correlation and Regression
Financial Statements 4: Cash Flow	Inventory Management 2	NPV 1: Time Value of Money	Web Metrics
Financial Statements 5: Analysis	Inventory Management 3	NPV 2: Discounted Cash Flow	Working Capital Management

*Formerly Calculating Margins. Because the module focuses on multi-channel margins, backwards and forward chaining, and covers markups and other retail terms, we’ve renamed it Margins 2: Channels effective June 2018. If you prefer to only focus on the basics of calculating a margin, choose Margins 1: Introduction.